Beginner
Foundations and your first campaigns.
01Digital marketing fundamentals
- How paid social fits into a marketing funnel
- Key metrics: reach, CTR, CPC, CPL, ROAS
- Setting goals and budgets that make sense
02Facebook ads
- Business Manager, ad accounts and payment setup
- Campaign objectives and structure
- Launching your first campaign step by step
03Instagram ads
- Feed, Stories and Reels placements
- Boosting vs. Ads Manager, and when to use each
- Driving profile visits, DMs and sales
04TikTok ads
- TikTok Ads Manager and Promote
- Native-feeling creatives that convert
- Spark Ads and creator content